Danielle McBeth Design
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Latitude 53 Parka Patio

Latitude 53 Parka Patio

2018. Print and Digital.

Design of the identity for Latitude 53's 2018 Parka Patio. The theme for this year was solitude, and I was asked to combine elements of solitude with togetherness, and elements of coldness with warmth.

The illustration shows Edmonton's skyline in cool winter colours, with a gathering of brightly dressed Edmontonions celebrating winter and art together. I created print elements, as well as digital animations for promotion.

Poster, 11" x 17"

Poster, 11" x 17"

 
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Drinks Animation

Drinks Animation

Identity Animation

Identity Animation

DJ Animation

DJ Animation