Danielle McBeth Design
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Engineering Alumni Weekend

Engineering Alumni Weekend

2018. with The Met Agency

The Faculty of Engineering invites alumni to attend Alumni Weekend to learn about the innovative changes that the faculty has made over the years. This year, the Faculty of Engineering wanted to engage younger graduates in addition to the over 50 crowd that usually attends the event.

We created event collateral for Alumni Weekend that appealed to all ages, and encouraged alumni to attend the event to show the possibilities their support can make.

Email header & supplementary illustrations

Email header & supplementary illustrations

The concept “Welcome to the Future” was chosen as a uniting theme that both young and old could be excited about. It alludes to the many things to come from the future of engineering.

The illustration and design style brings together elements of retro graphics, retrofuturism, and a more modern style. Together, they create a style that stands out to all ages. It was important to choose a style that would especially interest younger graduates, since older graduates would attend the event regardless of the promotions.

Mail-out invitations, front and back

Mail-out invitations, front and back

Bright orange and the engineering faculty’s blue were the main colours used. Orange is associated with enthusiasm, determination, and opportunity, while blue symbolizes expertise, confidence, and pride.

The concept was applied to a series of print and digital elements, as well as large signage. Different versions of mail-out invitations were sent to both alumni and members of the surrounding community to invite them to the event. We created digital versions of these invitations as well, along with email elements for newsletters, website banners, and images for social media.

Facebook banner, one of several social media banners

Facebook banner, one of several social media banners

Program and map signage was developed to help people get around the event, which was supplemented by a series of approximately 10 smaller sign designs that directed people to the events.

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