Danielle McBeth Design

Waste Management Campaign

This theoretical social marketing campaign was designed to give Chestermere residents more clarity in their city's waste management program. I created monster characters out of garbage to acknowledge feelings of frustration the residents were feeling about not understanding their new program. The direct mail-out also includes information about sorting waste into compost, recycling, and garbage. The environmental ad further emphasizes the stress of the trash by going beyond the size of the poster, but providing a solution below.

des 493 p2 poster mockup low.jpg
des 493 p2 direct mail mockup 1 low.jpg
des 493 p2 direct mail mockup 2 low.jpg
des 493 p2 environmental ad low.jpg